PG Diploma in Sales and Marketing Management

Duration :

One Year

Eligibility :

Graduate / Final Year Students of Graduation

Program Objectives :

Learn proven, time tested practical selling processes and techniques.
Build and sustain a profitable, long-lasting, trust-based relationships with clients
Customized your communication style as per buyer/Clients
Win win Negotiation skills
Effective approach to sales calls and presentations
Confidence to create and channelize Sales situation in your favour.
Cost Effective Marketing / Sales Promotion Campaigns.

Knowledge & Skill Dissemination through

Class Room Training
Case Studies
Role Plays
Industry orientation by senior corporate Executives
Project work/ Internship

Course Structure :

Module 1	Introduction to Corporate World
Module 2	Principles of Management
Module 3	Principles of Marketing Management
Module 4	Advertising , Consumer Behavior & Market Research
Module 5	Sales Management
Module 6	Buying and Selling Process
Module 7	Managing Channels/ Modern Trade/ Key accounts/ Institutional and Government Buyers
Module 8	Cost Effective Marketing with emphasis on Digital Marketing
Module 9	Effective Selling Styles
Module 10	Analytical and Negotiation Skills
Module 11	Roles & Responsibilities of Sales Personnel
Module 12	Business Communication and Sales Administration
Module 13	Organizational Interfaces/ Conflict Management
Module 14	Project Work